S.U.M’ing It Up

Scheduled on

Wednesday 16:00 18:00

WEDNESDAY 4:00PM - 6:00PM EST

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S.U.M'ing It Up with hosts Mz Meech & Amanda discuss music industry standards, tips and tricks specific to BIPOC, LGBTQ and other diasporas that don’t see industry representation.


There is a new conversation on the table when it comes to who benefits, who knows what and who gets to sit at the table within Canada's music industry. Statistics show that there are genres within Canada that are highly represented and supported while others have been left out but times are changing and so is who's listening. We think it's time to invite the "unsupported" music to the party (pun intended). In fact, we can’t imagine the world without genres like reggae, calypso, k-pop and zydeco, or without instruments like the tassa or the ukulele. Representation is a key component when it comes to learning and believing that you can achieve. We want to become the voices that make a difference for those artists who are trying to be heard.

S.U.M’ing It Up with hosts Mz Meech & Amanda discuss music industry standards, tips and tricks specific to BIPOC, LGBTQ and other diasporas that don’t see industry representation.
There is a new conversation on the table when it comes to who benefits, who knows what and who gets to sit at the table within Canada’s music industry. Statistics show that there are genres within Canada that are highly represented and supported while others have been left out but times are changing and so is who’s listening. We think it’s time to invite the “unsupported” music to the party (pun intended). In fact, we can’t imagine the world without genres like reggae, calypso, k-pop and zydeco, or without instruments like the tassa or the ukulele. Representation is a key component when it comes to learning and believing that you can achieve. We want to become the voices that make a difference for those artists who are trying to be heard.


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S.U.M’ing It Up crew

Michelle Allman-Esdaille is the proud co-owner of The Hook & Company, a Toronto based
referral and resource hub created specifically for music and entertainment
professionals. She is a co-author of the Amazon best selling book, “You Have So Much
Potential” which addresses generational healing and how to achieve it. Her goal is to
thoroughly and systematically connect service providers and resources in the music
industry directly to music artists, from anywhere in the world and has been doing so
over the last 5 years.

Amanda Godda, Indigenous, 2spirit Artistic Director at Urban Mecca Media, has been in and
around the business side of music for over a decade beginning in Ottawa promoting local acts... later graduating from Trebas Institute in 2016 Amanda’s experience spans across a host of areas including but not limited to; artist management/development, contracts, social media, marketing, sales, distribution, pr, networking, event and tour management, private funding/grants & consulting sectors.
In 2018 Amanda embarked on her own entrepreneurial journey and created Urban Mecca Media; Urban Mecca Medias’ philosophy is to breathe life into the careers of artists in need of direction and resources, focusing on Women, BIPOC and LGBTQA2+ artists primarily in the “Urban“ arena.


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