Retailers and resellers are two forms of business partners that have a direct effect successful collaboration system on the success of a brand. These business partners are ready to assist you in growing and are committed to your success.
A retailer is a B2C company that purchases from distributors and wholesalers or directly from brands in order to sell their products or services to consumers. They could be in the business of selling goods such as shoes (Famous Footwear, Designer Shoe Warehouse) and outdoor gears (REI, Columbia Sportswear) and even candy (See’s Candy, Lolli and Pops). Retailers also have the option of focusing on certain industries, for example, apparel (Pato’s Closet or Poshmark) as well as electronics (Best Buy or Target) and outdoor equipment.
Resellers are companies or individuals who sell their products under their own private label or stock to the consumer. They are usually smart negotiators who can locate the best suppliers for their product at the lowest price and then sell the product to consumers for a profit.
This model of business is becoming popular now, particularly due to the growth of online shopping platforms. There are even brick and mortar companies that are reselling their products like Home Depot, Walmart and Target. There are many online marketplaces where individuals can sell products. Facebook marketplace, Craigslist, and even Poshmark, the popular clothing website, are just a few examples. Some of these online marketplaces may have limitations on the items you can resell.
